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 David Weaver laura Lawton Tourism Management 2e Kitap Tanıtımı |
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John Wiley High Education yayınları 11/2002 Isbn: 0470800666 472 sayfa Dil: İngilizce
Bu Kitabı için Açıklama Henüz Girilmediyse Yorum Olarak Bu Kitap Hakkındaki Görüşlerinizi Bizimle Paylaşabilirsiniz...
Tourism Management 2nd Edition introduces students to the complexities of the tourism system so that they will be better positioned to eventually assume the managerial challenges and responsibilities in a diverse and challenging industry. As with the first edition, the emphasis is on Australia, but numerous regional and global case studies and examples are included to provide an appropriately broad geographic context. The new edition has been updated to reflect the latest available advancements in tourism theory and thinking, retaining the thoroughness of content and diversity of applications and include more regional and international issues, economic significance, tourism operators and the role of technology in the tourism industry. New to this edition: New "Technology in Tourism" features highlights the increasing role of technology tools and systems in the tourism industryUp-to-date Australian and international statisticsIncreased coverage of regional tourism issues and initiativesMore coverage of the key tourism players - government, industry and individualsFeatures: A thorough discussion of the economic, sociocultural and environmental impacts of tourismA chapter on sustainable tourism including ecotourism, sustainable mass tourism and industry responses and practivesA chapter on tourism research which introduces students to the function and scope of research in this areaFour practical features in each chapter to illustrate and reinforce the theory:— Managing tourism: illustrates how a tourism-related process or company has been managed and the issues involved in doing so — Contemporary issue: a brief case study which discusses a contemporary tourism issue such as the formation of strategic airline alliances, sex tourism, and the importance of international students as a component of Australian tourism — Breakthrough tourism: discusses a leading edge company, destination or development in the tourism sector — Technology in tourism: highlights the increasing role of technology tools and systems in the tourism industry A chapter review which summarises the key points of each chapter and contains a summary of key concepts arranged to show the links between concepts and their subconceptsDiscussion questions, practical exercises and a case study in each chapterTable of ContentsPreface. Acknowledgements. Chapter 1. Introduction to Tourism Management. Chapter 2. The Tourism System. Chapter 3. The Evolution and Growth of Tourism. Chapter 4. Destinations. Chapter 5 The Tourism Product. Chapter 6. Tourist Markets. Chapter 7. Tourism Marketing. Chapter 8. Economic Impacts of Tourism. Chapter 9. Sociocultural and Environmental Impacts of Tourism. Chapter 10. Destination Development. Chapter 11. Sustainable Tourism. Chapter 12. Tourism Research. Appendix 1. Selected International and Australian Tourism Organisations. Appendix 2. Refereed English Language Tourism Journals 2000. Appendix 3. Inbound and Outbound Tourism Data. Appendix 4. Groupe Développement Candidate Sustainable Tourism Indicators. References. Glossary. Index.
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